Toogeza
Location
Kyiv, Ukraine
Salary
Not specified
Posted
Recently
Job Type
Full Time
Required Skills
About the Role
We are toogeza, a Ukrainian recruiting company that is focused on hiring talents and building teams for tech startups worldwide.
Currently, we are looking for a Store Marketing & Growth Manager for The Kyiv Independent Store.
The Kyiv Independent is Ukraine's main English-language news outlet. It was founded in November 2021 by a team of reporters and editors who were fired from the Kyiv Post for defending editorial independence, in partnership with the media consultancy company Jnomics. Today, they are a team of around 85 people, mostly based in Kyiv. Publishing in English, they serve as Ukraine's voice in the world and the world's window into Ukraine.
The Kyiv Independent Store was launched to showcase Ukrainian culture and illustrators from around the world, and to build a new way to support their on-the-ground journalism.
The Kyiv Independent is looking for a hands-on Store Marketing & Growth Manager to lead the marketing, promotion, and sales strategy of our online store — and to own the words that sell it.
This role sits at the intersection of strategy and execution. You’ll be responsible not only for what we sell and how we promote it, but also how we talk about it — turning the Kyiv Independent values, journalism, and mission into clear, compelling store messaging that converts.
Develop and execute the marketing and promotional strategy for the Kyiv Independent Store
Plan and lead promotion and distribution for product drops, seasonal campaigns, and limited editions
Define promotion mechanics: bundles, pricing logic, offers, CTAs
Track performance (revenue, conversion, AOV) and iterate based on results
Lead store campaigns from idea to launch:
- concept and positioning
- messaging and copy
- timing and coordination
Work closely with design, editorial, audience, and fundraising teams to align store launches with KI’s wider work
Write and edit:
- product descriptions
- campaign landing pages
- store banners and CTAs
- promo emails and short-form copy
Ensure a consistent KI tone of voice: sharp, values-driven, honest, never gimmicky
Translate KI’s mission and journalism into clear, action-oriented messaging
Help position merch as more than products — as a way to support independent journalism and Ukraine
Make sure every drop clearly answers:
- why this product
- why now
- what impact it supports
3–6+ years of experience in marketing, growth, or e-commerce
Proven experience driving sales through campaigns, not just awareness
Strong copywriting skills (this role writes a lot)
Comfortable being hands-on and moving fast
Analytical mindset and ability to learn from results
Clear communicator, comfortable working across teams
Experience in media, publishing, or mission-driven organizations would be considered an advantage
Familiarity with Shopify or e-commerce analytics would be considered an advantage
Understanding of international audiences and their interest in Ukraine
Excellent knowledge of English (intermediate or advanced level)
Market-level compensation;
Working with a young and highly motivated team for an award-winning media startup;
Busy but flexible work schedule;
Medical insurance for team members based in Ukraine.
If this role sounds like a fit — we’d love to hear from you! Just send over your CV and anything else you’d like us to consider.
We’ll review everything within five working days, and if your background matches what we’re looking for, we’ll get in touch to set up a call and get to know each other better.
Benefits