Lead Engineer - R01571703

Lead Engineer

Marketo Marketing Operations Specialist / Senior Marketing Automation Manager Purpose Own end-to-end marketing automation strategy and execution on Marketo platform, ensuring campaign delivery excellence, data integrity, and program optimization. ________________________________________ Major ResponsibilitiesCampaign Execution
• Build and deploy email campaigns with proper segmentation, QA, and activation workflows
• Maintain and expand multi-step nurture/triggered campaign frameworks
• Execute A/B tests (variants, audience sampling, statistical significance)
• Manage landing page + form creation, publishing, and validation
Program Setup & Activation
• Design and launch web form programs (guides, reports, whitepapers) using templated frameworks
• Execute content syndication (API integrations, manual uploads)
• Own standardized event programs (regional, webinar, virtual, in-person)
• Configure audience segmentation using smart lists, filters, and manual exclusions
Data & Operations
• Validate, normalize, and process MQL and non-MQL data uploads
• Maintain data quality standards and hygiene protocols
• Document and audit program performance and lead flows
Third-Party Integrations
• Adapt and execute email programs across third-party platforms
• Manage API-driven syncs and manual data exchanges
________________________________________ Required Skills
• 3+ years Marketo platform experience (or equivalent marketing automation)
• Proficiency in segmentation, lead scoring, and workflow design
• Strong Excel/SQL for data validation
• Campaign management and QA mindset
Nice-to-Have
• Marketo Certified Expert (MCE)
• Experience with Salesforce/CRM integration
• HTML email literacy
• Event management platform experience
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