Principal / Senior Product Manager, Local Market & Growth (Latin America)

About The Opportunity

• Identify and prioritize business and product opportunities specific to Latin American markets, including regional payment rails, local trading behaviors, regulatory nuances, and competitive gaps.
• Build and maintain a deep understanding of the LatAm crypto and fintech landscape — including key competitors, user segments, regulatory trends, and macro factors that influence trading adoption.
• Develop go-to-market product strategies tailored to LatAm user segments (e.g., first-time crypto users, active retail traders, remittance-driven users).
• Partner with regional BD, marketing, and operations teams to align product initiatives with local growth objectives.

• Own and optimize the full user trading journey across APP and WEB — from discovery and onboarding (Markets, Chart analysis) through execution (Order placement, Chart trading, Position management) to post-trade review (Asset analysis, Trading journal).
• Define and execute the product roadmap for trading experience improvements in the region, balancing global platform capabilities with local user needs.
• Analyze user behavior, funnel data, and feedback specific to LatAm markets to identify pain points and high-impact opportunities for conversion, retention, and engagement.
• Develop strategies to serve diverse user profiles — from advanced traders to speculative and novice traders — adapting the product to their distinct preferences and requirements.

• Work closely with Design, Engineering, Data, and Marketing to translate user insights into shipped product features and iterative improvements.
• Collaborate with UX/UI designers to optimize trading interface layout and usability, ensuring a seamless and intuitive experience.
• Partner with Engineering to ensure efficient feature implementation, maintaining a balance between innovation and operational feasibility.
• Measure the impact of product initiatives through well-defined metrics, using data-driven insights to refine strategies and deliver measurable outcomes.
  
  

• 5+ years of product management experience with a demonstrated track record in consumer-facing product, ideally in trading, fintech, or crypto.
• Solid understanding of manual trading workflows across mobile and web — including the needs and behaviors of different trader personas.
• Strong ability to translate user research and local market insights into actionable product roadmaps.
• Excellent product sense, attention to detail, and a history of shipping products that users love.
• Strong analytical skills — comfortable working with data to prioritize, validate hypotheses, and measure outcomes.
• Proven cross-functional leadership — able to align design, engineering, data, and commercial teams around a shared vision.
• Excellent written and verbal communication skills, with the ability to convey complex ideas clearly to diverse stakeholders.
  
  

• Proficiency in Spanish and/or Portuguese. Candidates who can engage with LatAm users and stakeholders in local languages will have a strong advantage, though this is not a strict requirement.
• Direct experience in the Latin American market — understanding of local user behaviors, payment ecosystems, regulatory environments, and cultural nuances across the region.
• Hands-on trading experience in FX, stocks, or crypto.
• Familiarity with technical analysis tools and charting platforms.
• Experience working in globally distributed teams with cross-regional collaboration.